Adidas, Ebenezer Snoop and Christmas!

Check out Adidas' holiday campaign with Snoop Lion with their version of "A Christmas Carol". Read on below and watch the videos to get into the spirit!


Watch the video (plus the presser) after the jump!

adidas and The Cautionary Tale of Ebenezer Snoop

Introducing the adidas Holiday Campaign

Adidas has launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

The film features global music heavyweight Snoop Lion alongside skateboard OG Mark Gonzales, escorting viewers into the illustrated world of legendary Beavis & Butthead artist JJ Sedelmaier. ‘TheCautionary Tale of Ebenezer Snoop’ follows the path of the classic English Holiday story ‘A Christmas Carol’ by Charles Dickens, seeing Ebenezer Snoop confronted by the Ghosts of Holiday Past (Stan Smith), Present (David Beckham) and Future (Derrick Rose & Rita Ora). The film also features global adidas stars Jeremy Scott, Dani Alves, Joe Tsonga, Steve Aoki, Yohan Blake, Andy Murray, Dwight Howard and many more. As the film ends, you return to Facebook to create your own Ebenezer Snoop story.

The Facebook application takes you on a personalised journey of what could become if you don’t change your ways - Snoop might not be the only Ebenezer! By aggregating your user data around certain Facebook activities such as commenting and event responses, adidas creates your uniquely tailored Ebenezer film. At the end of your journey adidas offers you the opportunity to redeem yourself by sending a greeting card featuring JJ Sedelmaier’s campaign illustrations to friends – spreading Christmas adidas discounts and cheer to all.

“The adidas Ebenezer Snoop Holiday Campaign offers a digital alternative to the normal holiday card in true adidas style. We wanted to create a legitimate solution to Holiday gift-buying – using our diverse portfolio of adidas icons who resonate with all gift-givers, young and old. With our adidas take on a traditional Holiday story, we have created something truly funny and relevant, and using Facebook, offered consumers a way of sharing Holiday Spirit in way fit for 2012.” Christy Kilmartin, Brand Marketing Director, adidas AG.

See the full film on www.youtube.com/adidas. The Facebook app is available at www.facebook.com/adidas

About adidas

The adidas brand is one of the leading sports brands in the world. The adidas brand attitude “Impossible is Nothing” drives all brand communication initiatives and helps strengthen the brand’s bond with consumers. With a well-defined and segmented distribution approach and a premium-price strategy, adidas clearly positions itself as a top-notch brand in all markets.

About the adidas Group

The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 13.3 billion in 2011.

Head to your nearest Adidas outlet soon and check out their newest offerings including the Adidas Rose 3 Nightmare Before Christmas colorway which is now out! Watch the other funny videos below as well: