VIDEO: Nike "Basketball Never Stops"

What is Nike's answer to the NBA lockout's obvious negative effect on sales? They have been using the slogan "Basketball Never Stops" for months now. It's them saying that the superstars make the league and not the other way around and that basketball shouldn't stop because of the NBA lockout. As shown on the video, we see LeBron, Amar'e, Dirk and Durant in different leagues and events. We see some practicing alone while no one's watching proving that when you love the sport so much, there's nothing that can stop you from playing. A great example is the world tour involving Kobe "The Black Mamba" Bryant, LeBron James, Kevin Durant, Derrick Rose and more. Stay tuned people! We got you covered!



Watch this nice video and be inspired to play ball AND buy some Nike sneakers.